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The Hidden Factor: Mark and Gesture in Visual Design by Steven Skaggs Hardcover

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Skaggs makes the case that, in the visual arts, gestures and mark-making operate on an equal level with image and word. While we might think of content as that which is communicated through text and images, Skaggs shows, through visual examples, that the gestural mark is often hidden within both images and the typographic forms that convey words.By mapping different kinds of marks and showing how marks combine with image and word, The Hidden Factor explains that our desire for conceptual information suppresses our awareness of marking.

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