Die letzte Meile: Soziale und wirtschaftliche Werte aus Verhaltenserkenntnissen schaffen
29,08 €
In The Last Mile, Dilip Soman shows how to use insights from behavioral science in order to close that gap. Appealing to anyone who was fascinated by Dan Ariely's Predictably Irrational, Richard Thaler and Cass Sunstein's Nudge, or Daniel Kahneman's Thinking, Fast and Slow but was not sure how those insights could be practically applied, The Last Mile is full of solid, concrete advice on how to put the lessons of behavioral science to work.The Last Mile Paperback edition by Dilip Soman.
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