Die Macht der Experimente: Entscheidungsfindung in einer datengetriebenen Welt von Michael Luca
28,70 €
Chosen a movie on Netflix?. He is the author of The Power of Noticing and the coauthor of Blind Spots, Negotiation Genius, and other books. While most professional marketers will be familiar with the concepts and examples presented in the book, Luca and Bazerman"s easy style and approachable writing provide an excellent introduction or refresher for non-specialists at all levels.
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