Über Antworten nachdenken: Die Anwendung kognitiver Prozesse auf Umfrage-Met...
74,93 €
Thinking About Answers : The Application of Cognitive Processes to Survey Methodology, Paperback by Sudman, Seymour; Bradburn, Norman M.; Schwarz, Norbert, ISBN 1118016092, ISBN-13 9781118016091, Brand New, Free P&P in the UK In this important book, the authors explore what answers mean in relation to how people understand the world around them and communicate with one another. They offer practical and theoretical insights that will prove invaluable when developing questionnaires.
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