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Verbraucherentscheidungsfindung verstehen: Der Mittel-Ende-Ansatz für Marketing...

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69,31 €

This book is a valuable resource for those interested in understanding consumer decision making in the context of marketing and advertising strategy. Written by Jerry C. Olson and published by Taylor & Francis Group in 2001, it provides insight into the means-end approach to marketing and its application in business and economics. The book is a UK-B Format Paperback with 466 pages and measures 8.9 inches in length, 6 inches in width, and 1.1 inches in height. It weighs 30.4 ounces and is written in English. The subject areas covered include marketing, consumer behavior, and general topics.

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