Wert zuerst, dann Preis: Aufbau wertorientierter Preisstrategien, Hardcover...
174,32 €
Value First, Then Price : Building Value-based Pricing Strategies, Hardcover by Hinterhuber, Andreas (EDT); Snelgrove, Todd C. (EDT), ISBN 1032012196, ISBN-13 9781032012193, Like New Used, Free P&P in the UK Value-based pricing—pricing a product or service according to its value to the customer rather than its cost—is the most effective and profitable pricing strategy. This innovative collection proposes a quantitative methodology to value pricing and road-tests this methodology through a wide variety of real-life industrial and B2B cases.
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