Was funktioniert, was nicht (und wann): Fallstudien in der angewandten Verhaltenswissenschaft
47,40 €
How well do behavioral science interventions translate and scale in the real world?. The cases show how behavioral science research is done from getting inspiration to adapting research into context, designing tailored interventions, and comparing and reconciling results.With contributions from leading academics and seasoned practitioners, What Works, What Doesn't (and When) provides prescriptive advice on how to make behavior change projects happen and what pitfalls to watch out for.
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