Grundlagen der globalen Strategie: Ein Geschäftsmodellansatz, Taschenbuch von De...
22,89 €
Fundamentals of Global Strategy : A Business Model Approach, Paperback by De Kluyver, Cornelis A., ISBN 1606490729, ISBN-13 9781606490723, Like New Used, Free shipping in the US The globalization of the competitive landscape has forced companies to fundamentally rethink their strategies. Whereas once only a few industries such as oil could be labeled truly global, today many-from pharmaceuticals to aircraft to computers-have become global in scale and scope. As a consequence, creating a global competitive advantage has become a key strategic issue for many companies. Crafting a global strategy requires making decisions about which strategy elements can and should be globalized and to what extent.
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