Marketing Analytics: Wichtige Tools für datengesteuerte Entscheidungen, Hardcover von...
30,70 €
Marketing Analytics : Essential Tools for Data-Driven Decisions, Hardcover by Venkatesan, Rajkumar; Farris, Paul W.; Wilcox, Ronald T., ISBN 0813945151, ISBN-13 9780813945156, Like New Used, Free shipping in the US Big data is currently the most powerful resource to the marketing professional, and this book illustrates how to fully harness that power to effectively maximize marketing efforts., reviewing a previous edition or volume
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