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Marketing Analytics Essential Tools for Rajkumar Venkatesan Hardcover

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40,57 €

Author: Venkatesan, Rajkumar. As they illustrate, big data analytics is the engine that drives marketing, providing a forward-looking, predictive perspective for marketing decision-making. Big data is currently the most powerful resource to the marketing professional, and this book illustrates how to fully harness that power to effectively maximize marketing efforts.

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