Die Inhalte dieser Webseite enthalten Affiliate-Links, für die wir möglicherweise eine Vergütung erhalten.
  • Bild 1

Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market...

Ø 5.0
1 Bewertungen
7,35 €

The Blue Ocean Strategy, Expanded Edition is a business book written by W. Chan Kim and Renée A. Mauborgne. It was first published in 2015 by Harvard Business Review Press and is a must-read for any entrepreneur or marketing professional. The book provides a framework for creating uncontested market space and making competition irrelevant. In this expanded edition, Kim and Mauborgne share new insights and case studies on how to implement the Blue Ocean Strategy in various industries. The book is 320 pages long, illustrated, and weighs 19 oz. It has a length of 9.2 in, a width of 6.1 in, and a height of 1.2 in. It is written in English and is categorized under Business & Economics, Marketing, and Strategic Planning.

Jetzt bei Ebay: